COMMUNICATION AND PUBLIC AFFAIRS
WE BELIEVE IN THE POWER OF WORDS TO TRANSFORM THE WORLD.

Situations like these can only be solved with communication and public affairs strategies...

Different groups using local media and forums to attack a photovoltaic solar array developer’s prestige.

Careless media management negatively influencing the price stock of a company listed on the stock exchange.

Systematic digital and media campaigns hindering a mining company’s efforts to develop an exploration project.

An environmental conservation NGO needing to increase its public relevance to influence companies and authorities in the sector and thus generate far-reaching changes.

An oil company being accused in the media of political interference on the same day it wins a public tender.

An airline needing to seize more opportunities with its media alliances to make its customer relations more efficient


PRoa excels at designing and implementing strategies that benefit the relevance, influence, and reputation of companies and organizations operating in sectors and industries with high exposure to political, social, and regulatory environments.

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Portfolio of services

COMMUNICATION STRATEGIES

Knowing what to say, when, how, and to whom is crucial, even more so when there is an external environment to manage. We design and implement the roadmap that makes communication an ally to our clients’ business or institutional objectives.

MEDIA COMMUNICATION

In the media, “what looks like it is, it is really.” Thus, we walk one step ahead by managing our clients’ media exposure according to their interests and building bridges with information professionals.

PUBLIC AFFAIRS

Some matters reach such a level of interest that they become public affairs. This is both a risk and an opportunity. We design and execute strategies that promote our clients’ agendas, based on work with media outlets and with third parties in the public and private sectors as well as in civil society to better navigate such media environments.

MEDIA CRISES PREVENTION AND MANAGEMENT

Reputation is one of our clients’ greatest assets. We protect it in situations where negative exposure to its key audiences varies by developing and implementing specifically tailored action plans.

PUBLIC SPEAKING TRAINING

The staging, the auditorium, the tone of voice, the hands movement, the message extension... In public speaking, these are all ingredients for success. We train executives to master this art, thus generating reactions in line with specific objectives and audiences of interest.

SPOKESPERSON TRAINING

Speaking and positioning messages before the media is a game with its own rules. We make sure that our clients know them and are careful to practice all the necessary codes to get the most out of this kind of communication.

DIGITAL CAMPAIGNS

With different themes, a space of blur and clarity inevitably reaches more actors every day. We design a convenient use of these tools for our clients, which privileges the careful handling of such non-mediated communications to reach their audiences of interest.

OTHER COMMUNICATIONS

Beyond mass media and social networks, there are other communication vehicles that need to be specially designed to achieve our clients’ desired results. We design those non-traditional pathways that carry messages to key audiences of interest, such as speeches, books, magazines, videos, presentations, and many more.

ALLIANCES

PRoa and StructurA collaborate in different projects in which they add capabilities with other consulting firms to provide integral solutions to their clients’ challenges.

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StructurA has an alliance with Monarch Global Strategies, a business development and public affairs consulting firm in both Mexico and the United States.

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PRoa has an alliance with IGUAL Consultores, a social management for project development and community relations consulting firm based in Mexico City. 

OUR PEOPLE

Our team is made up of specialists with extensive experience, knowledge, and relationships with the public, private, and media sectors. This provides the firm with a first-class multidisciplinary talent to understand and meet our clients’ most complex needs.

    CLIENTS

    For over 17 years, PRoa has been privileged to help solve the needs of more than 100 national and international clients by providing them with specialized strategic communication and public affairs services.

     

    • IEnova
    • abbott
    • amgen
    • chrysler
    • cnbv
    • colegioDeNotariosDelDistritoFederal
    • consejoConsultivoDelAgua
    • consejoCoordinadorEmpresarial
    • grupoTMM
    • inee
    • institutoMexicanoDeContadoresPublicos
    • mcDonalds
    • mineraGorrion
    • nucorJFE
    • pwc
    • redViaCorta
    • rolandBerger
    • royalCaribbeanInternational
    • sierraOilGas
    • sunpower
    • theNatureConservancy
    • vivaAerobus
    • wallmart