COMMUNICATION AND PUBLIC AFFAIRS
WE BELIEVE IN THE POWER OF WORDS TO TRANSFORM THE WORLD AROUND US.

Situations like these can only be solved with communication and public affairs strategies...

Different groups make use of local media and forums to attack the prestige of the developer of a photovoltaic solar array...

A company listed on the stock exchange always needs to take good care of its media presence. It knows that careless management influences how its actions are evaluated...

A mining company faces obstacles to developing an exploration project following a systematic campaign against it in the media and social networks...

An environmental NGO needs to increase its public relevance to influence companies and authorities in the sector and thus generate far-reaching changes...

An oil company is accused in the media of political interference on the same day that it wins a public tender...

An airline needs to be more opportune in its relationship with the media in order to make its relationship with its customers more effective...


PRoa excels in designing and implementing strategies to enhance the relevance, influence and reputation of companies and organizations operating in sectors and industries with high exposure to the political, social and regulatory environment.

planeacionPosicionamientoIncidenciaGraficoProaEnglish

Portfolio of services

DESIGN OF COMMUNICATION STRATEGIES

Knowing what to say, when, how and to whom is crucial, even more so when there is an external environment to manage. We take care of designing and implementing the roadmap used by the communication strategy to work as an ally to the business or institutional objectives of our clients.

MEDIA COMMUNICATION

In the media, “appearance is reality.” We take charge of staying a step ahead, managing the media exposure of our clients according to their interests and building bridges with information professionals.

PUBLIC AFFAIRS

Some issues reach such a level of interest that they become public affairs. This is both a risk and an opportunity. We focus on designing and implementing strategies to promote our clients’ agendas, based on work with media outlets and with third parties in the public and private sectors and in civil society.

PREVENTION AND MANAGEMENT OF MEDIA CRISES

One of our clients’ greatest assets is their reputation. We take care of upholding it in the face of situations of different degrees of negative exposure to its key publics, protecting and promoting it through specially designed action plans.

PUBLIC SPEAKING TRAINING

The staging, the auditorium, tone of voice, gestures, getting the message out there... These are all ingredients in the recipe for successful public speaking. We focus on training our clients to master this art and generate reactions according to their objectives among their target audiences.

SPOKESPERSON TRAINING

Speaking and positioning messages before the media is a game with clear rules. We make sure that our clients are aware of these, and they take pains to engage with all the necessary codes to get the most out of this type of communication.

DIGITAL CAMPAIGNS

This is a mixed space, yet one that inevitably reaches more and more people under different thematic areas. We take care of designing the most suitable way for our clients to make use of these tools, which focuses on the careful handling of non-media communication with their target audiences.

PUBLICATIONS

Beyond the mass media and social networks, there are other vehicles of communication that need to be specially designed to achieve the desired results. Whether speeches, books, magazines, videos or presentations, we focus on designing them to convey our clients’ messages to their target audience.

ALLIANCES

PRoa and StructurA work on a number of projects in which they have joined forces with other consulting firms to provide comprehensive solutions to the problems faced by their clients.

monarchGlobalStrategiesAlianza

StructurA maintains an alliance with the firm Monarch Global Strategies, which specializes in business development and public affairs in the United States and Mexico.

gmiConsultingAlianza

PRoa maintains an alliance with GMI Consulting, offering specialized consulting in social management for project development and community relations.

OUR PEOPLE

The team is composed of specialists with extensive experience, knowledge and relationships with the public, private and media sectors, endowing the firm with a talent and multidisciplinary ability to understand and meet the complex needs of its clients.

    CLIENTS

    For more than 16 years, PRoa has had the privilege of providing specialized services in strategic communication and public affairs to more than 100 clients at home and abroad to help them successfully resolve this type of situation.

     

    • IEnova
    • abbott
    • amgen
    • chrysler
    • cnbv
    • colegioDeNotariosDelDistritoFederal
    • consejoConsultivoDelAgua
    • consejoCoordinadorEmpresarial
    • grupoTMM
    • inee
    • institutoMexicanoDeContadoresPublicos
    • mcDonalds
    • mineraGorrion
    • nucorJFE
    • pwc
    • redViaCorta
    • rolandBerger
    • royalCaribbeanInternational
    • sierraOilGas
    • sunpower
    • theNatureConservancy
    • vivaAerobus
    • wallmart